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Will ads powered by Facebook user data be more effective than Google’s cookie-based ones?

Will ads powered by Facebook user data be more effective than Google’s cookie-based ones?

Originally posted on Gigaom:

Marketing agencies, and the brands who use them, now have another distribution option to choose from: Atlas has relaunched its ad server, which serves up display ads on websites and mobile apps. Now, it’s powered by Facebook’s user gender, location, and age information. The buzzword-laden post announcing the news calls it “people-based marketing.”

What that really…

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